Extract from the press release published by Hyundai Motor Company: 07.01.2019
Hyundai's 'Design Your Own World' CES 2019
LAS VEGAS, Jan. 7, 2019 – Hyundai Motor Company today presented its future mobility roadmap at CES 2019, highlighting its strategy to materialize freedom in mobility for customers. Hyundai’s vision is based on three key areas: developments in ‘Open Innovation’, the company’s electric vehicle (EV) strategy, and its strategy to gain global leadership in connected mobility. The vision aims to provide a curated future lifestyle to customers in a society where all aspects of life are connected to mobility for a true Car-to-Life experience.
‘Design Your Own World’: Interactive booth at CES 2019
Hyundai’s exhibition booth with a simple and clean, future-oriented design enables visitor to encounter Hyundai’s vision of future mobility in a three-dimensional way. The booth consists of a large LED wall screen that allows one to indirectly experience diverse future lifestyle scenarios.
The booth entices revelers with a future-oriented cocoon-shaped cockpit that provides imagery of in-car experiences that will be enabled by further development of vehicle electrification and autonomous driving. Those inside the cocoon will be able to select an array of futuristic in-car experiences such as, studying, exercising, working and shopping – that best fit their individual needs and lifestyles. The digital clips illustrated by the main projection will provide customized future mobility experiences in a sophisticated atmosphere.
All of Hyundai’s latest advancements are showcased at Hyundai’s press conference on January 7, and can be experienced at booth #6329 Las Vegas Convention Center Hall, from January 8 to 11, 2019.
Global PR Team / Hyundai Motor
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