Hyundai N Brand 2019 Goyang

Client
Hyundai Motor Company
Area (sqm)
800
Tags
Brand
Topics
Mobility, Sport, Technology
Formats
Exhibition, Visitor Centre, Brand Environment

Feel the Feeling: Visitors are immersed in a world of speed and thrills. The exhibition stages Hyundai N Brand – from the rally car and touring car to the road vehicle. At Hyundai, the N Brand stands for the feeling of sports-car driving. The main design element is a dynamically staged race track on which there are four N Brand vehicles: They are just about to jump or are boldly leaning out of a banked turn, pulling a trail of light after them.

General Contractor
ATELIER BRÜCKNER KOREA
Exhibition Design, Scenography
ATELIER BRÜCKNER
Light Planning with
Belzner Holmes
Media Planning with
medienprojekt p2
Media Production with
VINYL I
Construction Management
GL Associates
Structural Engineering
Knippers Helbig
Photography
Hyundai Motor Company
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