The Macallan 2018 Craigellachie

Client
The Edrington Group
Area (sqm)
1800
Tags
Culture, Brand
Topics
History
Formats
Exhibition, Visitor Centre

The Macallan Visitor Centre stages myth, history and art of distilling of the world´s leading single malt whisky. The variegated exhibition addresses all the senses. It leads through the impressive new production hall and offers immersive thematic installations. The relatedness to the authentic location, the long distilling experience and the perfect maturation of single malt whiskies are expressed. An atmospheric, dense experience is created by the interaction of the daylight exhibition with the architecture and the impressive surrounding landscape.

Exhibition Design, Scenography, Graphic Design, General Planning
ATELIER BRÜCKNER
Light Planning with
Speirs + Major
Media Planning with
medienprojekt p2
Media Design with
TAMSCHICK MEDIA+SPACE
Kinetic installations, technical implementation
MKT AG
Architecture
Rogers Stirk Harbour + Partners
Light Installation Cave Privée
Jason Bruges Studio
Photography
Gyorgy Korossy, Mark Power / Magnum Photos (9)
Close15 awards